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SBD Global/March 4, 2014/Media
German Pay-TV Operator Sky Obtains High Ratings With Bundesliga Broadcasts
Published March 4, 2014
WINTER SPORTS: ARD "also received satisfying ratings with its winter sports broadcasts on Saturday." Ski jumping attracted the most viewers with 2.27 million and a market share of 14.4%. The channel's Nordic combined coverage, which aired ahead of ski jumping, was watched by an average of 1.78 million viewers and obtained a 13.5% market share. Starting at 10am, ARD attracted 780,000 viewers to its ski mountaineering broadcast, which resulted in a market share of 11.3% (DWDL, 3/3).