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SBD Global/March 4, 2014/Media

German Pay-TV Operator Sky Obtains High Ratings With Bundesliga Broadcasts

German pay-TV operator Sky Deutschland "recorded high ratings with its broadcast of Saturday's Bundesliga match between Bayern Munich and FC Schalke," according to Alexander Krei of DWDL. The game, which started at 6:30pm, attracted an average of 1.08 million viewers. The number translated into a 4.4% market share. In the target demographic 14-49, Bayern's 5-1 victory obtained a market share of 5.4%. Ahead of the match, Sky attracted 1.35 million viewers to its simulcast of all five Bundesliga games or one of the individual game feeds on Saturday afternoon. The broadcast obtained a 13.3% market share in the target demographic. German public broadcaster ARD reached 5.52 million viewers with its Bundesliga highlights show "Sportschau" on Saturday evening.

WINTER SPORTS: ARD "also received satisfying ratings with its winter sports broadcasts on Saturday." Ski jumping attracted the most viewers with 2.27 million and a market share of 14.4%. The channel's Nordic combined coverage, which aired ahead of ski jumping, was watched by an average of 1.78 million viewers and obtained a 13.5% market share. Starting at 10am, ARD attracted 780,000 viewers to its ski mountaineering broadcast, which resulted in a market share of 11.3% (DWDL, 3/3).
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