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SBD Global/March 4, 2014/Marketing and Sponsorship

Marketplace Roundup: Swiss Snowboarder Patrizia Kummer Teams Up With IMG

Swiss Olympic Gold Medalist Patrizia Kummer "has signed a deal with int'l sports marketing agency IMG." The agency "will support Kummer in the areas of marketing and supervision of her personal partners." Kummer won Gold in the women's snowboard parallel giant slalom at the 2014 Sochi Winter Games (PERSÖNLICH, 2/28). ... Brussels Airlines has agreed to a partnership with the Royal Belgian FA. The Belgian national team will fly with Brussels Airlines through '16 as part of the deal. Brussels Airlines will fly to Sao Paulo for the first time to take fans to the World Cup in a specially created 150-seat flight (Brussels Airlines). ... ICON, chaired by British Olympic Association Chair Sebastian Coe, and a division of Chime Communications, has opened a new office in Singapore in an attempt to realize business plans within Asia (ICON).
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