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SBD Global/March 3, 2014/Media

NBA China, Chinese Broadcaster LeTV Announce Multi-Year Partnership

NBA China and LeTV on Thursday "announced a new partnership" that will make LeTV an official smart TV and Over-The-Top broadcast partner, according to CHINA DAILY. LeTV will provide NBA content to premium subscribers, "including five live games each week through the second round of the playoffs, an additional 20 live games on Saturday and Sunday, and live broadcasts of one NBA conference final series" as well as events from NBA All-Star. In addition, condensed games, game highlights and statistics "will be available throughout the season" (CHINA DAILY, 2/28).
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