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SBD Global/February 28, 2014/Media
AFL CEO Andrew Demetriou Says League Hopes To Work With ESPN In The Future
Published February 28, 2014
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ON THE HOME FRONT: In Australia, the AFL’s broadcast rights are locked up through ’16. Channel 7 and pay-TV operator Foxtel paid A$1.25B for the league’s TV rights in '11. While the next round of negotiations is still a couple years away, media research analyst Roger Colman predicted that the next AFL broadcast rights contract will be worth up to A$1.6B ($1.4B). Demetriou dismissed the number but said that he was pleased to read how high it could go. "I think everyone realizes on a global scale that broadcast rights and content is very valuable," he said. Because of the game's continuing growth and the National Rugby League's most recent broadcast deal, the AFL is expecting to increase its domestic rights deal but what the increase will be remains to be seen. However, what Demetriou knows is that the league will do its homework before heading into the negotiations. "We will be well prepared, certainly well researched and well briefed on all things broadcasting, whether it is advertising rights or market share, as we have done in the past to get the ultimate result," he said.