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SBD Global/February 27, 2014/Facilities
Yanmar Signs On As Naming-Rights Sponsor For Both Cerezo Osaka's Stadiums
Published February 27, 2014
COUNCIL COLLECTS FEE: Spokespersons from Yanmar and Cerezo declined to comment to SBD Global on why the company was going to pay 100M yen ($1M) a year to the city council rather than increasing direct financial support to the club, which has just made a record signing. Uruguayan forward Diego Forlan, who has played for ManU and Inter Milan, recently joined Cerezo for $5.8M a year, a J.League record. He made his debut on Tuesday, in Cerezo’s season opener, a 1-1 draw with Korea’s Pohang Steelers in the Asian Football Confederation’s Champions League, a competition which Yanmar also sponsors. The first game at the renamed stadium will be March 1, when Cerezo takes on J.League defending champions Hiroshima Sanfrecce.
Gavin Blair is a writer in Tokyo.