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SBD Global/February 26, 2014/Media

More Than 6 Million Viewers Watch Olympics Closing Ceremony On ARD

German public broadcaster ARD "attracted more than 6 million viewers to its broadcast of the Sochi Closing Ceremony on Sunday," according to Alexander Krei of DWDL. A total of 6.33 million viewers tuned in starting at 5pm. The number translated into a market share of 25.8%. In the target demographic 14-49, ARD's coverage attracted 1.1 million viewers and had a 12.8% share. Overall, Germany's public broadcasters ARD and ZDF "can be happy with their ratings over the course of the Olympics." Eight years ago, ARD and ZDF obtained a market share of 21.3% for their coverage of the 2006 Turin Games. The 2010 Vancouver Games had a 19% market share and this year's Sochi Games obtained more than 25% (DWDL, 2/24).
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