Menu
Marketing and Sponsorship

U.S. Skier Shiffrin Seeking Asian Sponsorships Ahead Of 2018 PyeongChang Games

Sports agent Peter Carlisle, who represents U.S. alpine skier Mikaela Shiffrin, is "now seeking sponsors -- especially ones that appeal to an Asian audience," according to Turner, Novy-Williams & Coleman-Lochner of BLOOMBERG. Shiffrin, an 18-year-old with "TV-ready looks," won the women’s slalom event in Sochi -- emerging "as the most marketable star of the Olympics," according to Baker Street Advertising exec Bob Dorfman. Carlisle: “With the performance that she had, companies and brands in numerous categories have expressed interest.” Carlisle said that "it's important to start building awareness early" ahead of the 2018 PyeongChang Olympics. He "declined to say what brands had discussed a Shiffrin sponsorship," though he did name Samsung "as the kind of company that would make sense." Carlisle: “You’re talking about a company that’s invested in the Olympic space, is global and is based in Korea” (BLOOMBERG, 2/25).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/02/26/Marketing-and-Sponsorship/Shiffrin-Olympics.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/02/26/Marketing-and-Sponsorship/Shiffrin-Olympics.aspx

CLOSE