Menu
Marketing and Sponsorship

Seiko Holdings Corporation Signs Sponsorship Deal With Asian Football Confederation

Seiko Holdings Corp. has signed a three-year sponsorship deal to support the Asian Football Confederation. The Japanese company becomes the latest commercial backer of the continental body’s club program. The agreement between the two organizations was completed ahead of the '14 season and will see Seiko become the official timing graphics sponsor of the AFC Champions League and a supporter of the AFC’s other club competitions, including the AFC Cup. Seiko's branding will adorn on-screen TV graphics on broadcasts of the AFC Champions League, which was watched by record numbers of viewers in '13 (AFC).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/02/26/Marketing-and-Sponsorship/Seiko-AFC.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/02/26/Marketing-and-Sponsorship/Seiko-AFC.aspx

CLOSE