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SBD Global/February 26, 2014/Marketing and Sponsorship

MasterCard Unveils Lucio Film Ahead Of Tuesday's Champions League Games

MasterCard released a film of Brazilian football player Lucio "talking about his experiences of the UEFA Champions League," ahead of Tuesday's games in the tournament, according to Maisie McCabe of MEDIA WEEK. The film is part of a series of 10 videos produced through a partnership between MasterCard and the digital sports media company Perform, "to promote the financial services brand's sponsorship of the competition." The video "will be available to watch on Perform's Goal website, as well as its social channels and the video network ePlayer." MasterCard will use the video on its "Witness History" football pages on Facebook and YouTube. The activity "will run" in the U.K., France, Italy, Germany, Spain, Russia, Poland and Turkey, in a deal negotiated by UM Int'l (MEDIA WEEK, 2/25).
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