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SBD Global/February 26, 2014/Marketing and Sponsorship

CAA Sports Acquires Events Firm Inside Sports & Entertainment Group

CAA Sports has acquired Inside Sports & Entertainment Group, "giving the sports and entertainment agency a new line of business in corporate hospitality," according to Liz Mullen of the SPORTSBUSINESS JOURNAL. InsideSEG "will keep its name for now but operate as part of CAA Sports." Founders Alan Baum and Ety Rybak and their partners Jim Zissler and Jason Zinna "will continue to run the agency but will now report to" CAA Sports co-heads Michael Levine and Howard Nuchow. Financial terms of the deal "were not disclosed." CAA Sports "has done business with the firm for years." The deal "came out of that ongoing business relationship." Levine: “It’s a new sales offering for us. We have never been in the business of providing or fulfilling straight experiential opportunities for individuals or to corporate buyers” (SPORTSBUSINESS JOURNAL, 2/24 issue).
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