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SBD Global/February 25, 2014/Media

Czech's Gambrinus Liga Nets 22% Hike In Revenue From New Broadcast Partner

STES, the marketing arm of the Czech football association FACR, "has signed a new broadcasting rights deal for the country's Gambrinus Liga with local company Pragosport," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. The Czech company acquired the broadcasting rights for the top tier of the Czech professional football league for the next four years. The contract "will enter into force" in the '14-15 season. The amount of the contract "will not be disclosed, but the new terms are better than those from the previous deal signed with KPS Media." The new four-year contract is unofficially estimated to be worth CZK440M ($22M). At CZK110M ($5.5M) per season, this would represent an increase of 22.2% compared with the previous CZK90M ($4.5M)-per-season deal (INSIDE WORLD FOOTBALL, 2/24).
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