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SBD Global/February 25, 2014/Marketing and Sponsorship

Marketplace Roundup: Ratiopharm Ulm Extends Shirt Sponsorship Deal With Liqui Moly

Basketball Bundesliga (BBL) club ratiopharm ulm has extended its shirt sponsorship deal with automotive service company Liqui Moly for another three years. The engine oil producer has been an exclusive partner of the club since '11 (ratiopharm ulm). ... BBL club Mitteldeutscher BC has agreed to a three-year sponsorship deal with state lottery Lotto Sachsen-Anhalt (Mitteldeutscher BC). ... Second Bundesliga club Dynamo Dresden has signed an exclusive partnership deal with printing company Eastprint GmbH. The partnership, which started with the second half of the '13-14 season, will initially run for six months. Eastprint has been a partner of the club since '11 (Dynamo Dresden). ... Bangladesh Premier League side Muktijoddha Sangsad KS announced electric cable producer BBS Cables as a sponsor, the first of its kind in the history of the club. The former premier division champions declared BBS Cables, which previously was connected "with Dhaka Gladiators and Khulna Royal Bengals in the Bangladesh Premier League cricket," as its sponsor with long term ambitions (DHAKA TRIBUNE, 2/23).
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