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SBD Global/February 25, 2014/Marketing and Sponsorship
Exclusive: Manchester City Signs Multi-Year Partnership With iON Cameras
Published February 25, 2014
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GLOBAL APPEAL: The Man City deal is iON's first with an English Premier League club. Tomaselli said that in comparison to its competitors, iON has always had the intention of going after mainstream sports and not only catering to surfers and skaters. The fact that Man City is not only a household name in the U.K. but around the world was very enticing for iON in entering into this partnership. Tomaselli said, "We were always looking at how do we go after things that allow us to leverage both sides of the ocean -- likewise on the Pacific and across the Atlantic." With Man City being the majority owner of Major League Soccer side NYC FC and A-League club Melbourne Hearts, iON found an ideal partner for its philosophy. Tomaselli also said that the club is already looking into Asia. "I’m sure that’s not too far away as well," Tomaselli said.