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SBD Global/February 24, 2014/Leagues and Governing Bodies
Government's Unwillingness To Provide Security Could Force IPL To Move To South Africa
Published February 24, 2014
MOVE WOULD IMPACT VIEWERSHIP: The Indian BUSINESS STANDARD reported while broadcaster Multi Screen Media has said the matches "will be telecast in line with Indian time slots, advertisers could be wary to spend their money as the viewership is likely to be hit with the event not being held in India." MSM President Rohit Gupta said, "Our viewers are used to tuning in at 4pm and 8pm for IPL matches. The BCCI has assured us the matches will happen at these times and the weekend matches will take place at prime time." Franchises are "likely to be affected the most since these will not be able to collect as much in-stadia fee." Sources indicated that franchises collected Rs. 15-20 crore last year through ticket sales. The nine franchises, "many are in the red, had to dole out Rs 600 crore to BCCI as annual fees for hosting teams." Sources have confirmed that the BCCI is "now likely to refund the franchises for the logistic costs" (BUSINESS STANDARD, 2/22). In New Delhi, Pinto & Malvania reported "the proposed venue change" of at least one leg of the IPL may have "stumped broadcasters and franchisees alike but in no way does it mean advertising revenues in the April-June quarter will dip." Advertisers are "expected to shift attention to programming around the general elections, as well as properties such as Satyameva Jayate on STAR Plus to make up for the loss of visibility" (BUSINESS STANDARD, 2/23).