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SBD Global/February 21, 2014/Franchises

EPL Side Hull City Owner Ehab Allam Threatens 50% Rise In Season-Ticket Prices

EPL side Hull City Vice Chair Ehab Allam said should the club's owners fail to persuade the FA to allow them to re-brand the club as Hull Tigers, "they may be forced to raise season ticket prices by almost 50%," according to Louise Taylor of the London GUARDIAN. Assem and Ehab Allam, Hull's owners, "are understood to have lined up at least two potential major sponsorship deals with global companies for next season" but they are contingent on the word "Tigers" becoming part of Hull's name. If, when the FA meets to decide on the proposed re-brand on April 9, "the Allams are not permitted to introduce 'Tigers' Hull face the prospect of being without a shirt sponsor when the current deal with Cash Converters concludes at the end of this season" (GUARDIAN, 2/20).
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