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Marketing and Sponsorship

Budweiser Unveils 'Rise As One' Global Marketing Campaign For 2014 FIFA World Cup

Budweiser on Wednesday revealed "Rise As One," the brand's global creative campaign on behalf of its sponsorship of  the 2014 World Cup in Brazil. As the official beer sponsor, Budweiser has designed a holistic creative platform under the "Rise As One" thematic. Budweiser is present in more than 80 countries around the world. "Rise As One" includes new TV and out-of-home advertising, as well as customized local market activations. The campaign will be unveiled to a national audience with the first of multiple new TV spots launching online on March 5 (Budweiser).

SBJ Morning Buzzcast: April 22, 2024

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NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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