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SBD Global/February 20, 2014/Marketing and Sponsorship

Budweiser Unveils 'Rise As One' Global Marketing Campaign For 2014 FIFA World Cup

Budweiser on Wednesday revealed "Rise As One," the brand's global creative campaign on behalf of its sponsorship of  the 2014 World Cup in Brazil. As the official beer sponsor, Budweiser has designed a holistic creative platform under the "Rise As One" thematic. Budweiser is present in more than 80 countries around the world. "Rise As One" includes new TV and out-of-home advertising, as well as customized local market activations. The campaign will be unveiled to a national audience with the first of multiple new TV spots launching online on March 5 (Budweiser).
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