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SBD Global/February 19, 2014/Olympics
Sochi Olympics Getting Big Numbers On Social Media Around The Globe
Published February 19, 2014
ATHLETES SOCIALLY ACTIVE: Fans aren’t the only ones plugged in and engaged when it comes to these Olympics. Many of the 1,500 current Olympians, as well as 6,000 former athletes, are using the Olympic Athletes’ Hub app to engage with one another as well as fans by sharing their experiences via photographs or comments. There were more than 40,000 updates via the Olympic Athletes’ Hub in the first week. The total IOC fan base from social media platforms worldwide is 33.9 million, according to the IOC.