IOC Urges Tokyo To Speed Up Construction IOC Eyeing Pro-Services Partner Russia Adds To World Cup Budget Japan Eyes Keeping Stadium Costs Below $1.3B Russian GP Considering Night Race ECB Ready To Discuss Olympic Cricket Olympic Notes What They're Saying ... Probes Unlikely To Disrupt 2018 WC Bach Confident In '18 Games Security
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/February 17, 2014/Olympics
IOC Stops Projection Of Sponsor Logos On Outside Of Sochi Venues
Published February 17, 2014
ACCEPTABLE COMMERCIALISM: Lumme said the IOC doesn’t consider the Olympic Park to be a “clean venue” and pointed to Coca-Cola’s branding at concession stands, Visa’s branding at the Olympic Megastore and showcase pavilions as examples of acceptable commercialism. Lumme: “We’re looking at other feasible ideas of increasing the appropriate visibility and recognition of partners.” AIPS (Association Intenrationale de la Presse Sportive) first reported the logos.