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SBD Global/February 17, 2014/Olympics
IOC Stops Projection Of Sponsor Logos On Outside Of Sochi Venues
Published February 17, 2014
ACCEPTABLE COMMERCIALISM: Lumme said the IOC doesn’t consider the Olympic Park to be a “clean venue” and pointed to Coca-Cola’s branding at concession stands, Visa’s branding at the Olympic Megastore and showcase pavilions as examples of acceptable commercialism. Lumme: “We’re looking at other feasible ideas of increasing the appropriate visibility and recognition of partners.” AIPS (Association Intenrationale de la Presse Sportive) first reported the logos.