ARU Paves Way For Folau To Play In Rio Putin Opens Moscow World Cup Stadium Berlin To Unveil Concept For '24 Olympics High Costs Threaten Euro 2016 Coverage Sochi Olympic Site 'Completely Empty' Zenit Backs New Basketball Club S. Korea To Meet With North Over Asiad Olympic Notes Sochi F1 GP To Go Ahead As Scheduled World Cup Success Fuels Hope For Rio '16
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/February 17, 2014/Olympics
IOC Stops Projection Of Sponsor Logos On Outside Of Sochi Venues
Published February 17, 2014
ACCEPTABLE COMMERCIALISM: Lumme said the IOC doesn’t consider the Olympic Park to be a “clean venue” and pointed to Coca-Cola’s branding at concession stands, Visa’s branding at the Olympic Megastore and showcase pavilions as examples of acceptable commercialism. Lumme: “We’re looking at other feasible ideas of increasing the appropriate visibility and recognition of partners.” AIPS (Association Intenrationale de la Presse Sportive) first reported the logos.