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SBD Global/February 17, 2014/Olympics
WOW Factor: 400K Plus Worldwide Download Samsung's Sochi Olympics App
Published February 17, 2014
MULTI-LINGUAL: The app was developed in seven different languages, and since the Olympics began, it’s had more than 9 million interactions. The bulk of those have taken place in the U.S., Canada and Russia.
Samsung’s Senior Manager, New Business Development Group Shawn Sanghyo Jung said, “It was very difficult (to make it in so many languages). But Samsung is a worldwide company. We have an affiliate in every country. We asked them to review it in French and Spanish and Russian.” Samsung has made an app for every Olympics since the 2004 Athens Games, when it made an app for Palm phones. But those apps historically were only available to members of the Olympic family, such as IOC members and sports federation officials. This is the second consumer-facing app they have developed. (The first was made for Vancouver.) But it is the first they have offered in Google’s app store.
A SENSE OF COMMUNITY: Jung said, “We wanted to create a community. There was many people in the world and many people in Sochi. We wanted to communicate between Sochi people and worldwide people. They share emotion. They share information in here worldwide.”