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SBD Global/February 17, 2014/Media
ARD, ZDF Draw Top Ratings With Sochi Winter Games Coverage Over The Weekend
Published February 17, 2014
ARD ON FRIDAY: DWDL's Marcel Pohlig reported German public broadcaster ARD received high ratings for its Sochi coverage on Friday. The women's biathlon race attracted 5.4 million viewers on Friday afternoon. The number equaled a market share of 38.8%. In the target demographic, biathlon was watched by 1.03 million viewers and had a 22.6% share. Following the biathlon event, ARD showed the women's skeleton competition, which attracted 4.23 million viewers and had a 24.1% market share. Even men's figure skating was watched by 4.45 million viewers. The free skating competition had a market share of 17%. In the target demographic, men's figure skating attracted 960,000 viewers and had a 11.9% share (DWDL, 2/15).
AUSTRIA: DER STANDARD reported "more than 1.1 million viewers tuned in on Saturday to watch the men's ski jumping competition on Austrian public broadcaster ORF 1." On Friday, the men's super combined "was watched by 587,000 viewers on ORF 1" (DER STANDARD, 2/16).