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SBD Global/February 17, 2014/Media

ARD, ZDF Draw Top Ratings With Sochi Winter Games Coverage Over The Weekend

Poland's Kamil Stoch won Gold in both the normal hill and large hill ski jumping events at the Sochi Winter Games.
German public broadcaster ZDF "obtained a market share of 21.4% on Saturday, partly due to its Olympics coverage," according to Timo Niemeier of DWDL. A total of 2.17 million people tuned in on Saturday at 8am to watch the women's Super-G race. The number translated into a market share of 35.1%. In the target demographic 14-49, the Super-G race in which Germany's Maria Höfl-Riesch won Silver had a market share of 28.8%. Following the Super-G race, ZDF aired the men's hockey match between Slovenia and Slovakia. The game attracted 1.85 million viewers and had a market share of 24.7%. The women's cross-country skiing relay was watched by 3.11 million viewers and obtained a market share of 31.7%. However, the most-watched event on Saturday was ski jumping. The men's large hill event attracted 6.2 million viewers starting at 6:45pm. The number equaled a market share of 23.2%. In the target demographic, the event was watched by 1.23 million viewers and had a 14.4% share (DWDL, 2/16).

ARD ON FRIDAY: DWDL's Marcel Pohlig reported German public broadcaster ARD received high ratings for its Sochi coverage on Friday. The women's biathlon race attracted 5.4 million viewers on Friday afternoon. The number equaled a market share of 38.8%. In the target demographic, biathlon was watched by 1.03 million viewers and had a 22.6% share. Following the biathlon event, ARD showed the women's skeleton competition, which attracted 4.23 million viewers and had a 24.1% market share. Even men's figure skating was watched by 4.45 million viewers. The free skating competition had a market share of 17%. In the target demographic, men's figure skating attracted 960,000 viewers and had a 11.9% share (DWDL, 2/15).

AUSTRIA: DER STANDARD reported "more than 1.1 million viewers tuned in on Saturday to watch the men's ski jumping competition on Austrian public broadcaster ORF 1." On Friday, the men's super combined "was watched by 587,000 viewers on ORF 1" (DER STANDARD, 2/16).
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