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SBD Global/February 14, 2014/Media
Sochi Winter Games Attract More Than 7M Viewers On ZDF; ARD Scores With Football
Published February 14, 2014
FOOTBALL: QUOTENMETER's Sidney Schering reported German public broadcaster ARD "obtained high ratings for its broadcast of the DFB-Pokal (German Cup) quarterfinal match between Bayern Munich and Hamburg SV on Wednesday evening." A total of 7.10 million tuned in starting at 8:30pm. The number translated into a market share of 21.7%. In the target demographic 14-49, Bayern's 5-0 victory attracted 2.41 million viewers and had a 19.2% share. The pre-game program "Sportschau live" was watched by 5.87 million viewers with 1.94 million in the target demographic. The corresponding market shares were 21.1% and 18.4%, respectively. The post-game coverage, which started at 10:30pm, attracted 5.76 million viewers while obtaining a 25.3% share. In the target demographic, the broadcast was watched by 1.96 million viewers and had a 22.7% share (QUOTENMETER, 2/13).