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Marketing and Sponsorship

Marketplace Roundup: BMW Extends Partnership With The PGA Of Germany

BMW has extended its partnership with the PGA of Germany. The car brand, which has been a partner of the PGA of Germany since '10, will continue to support Germany's professional golfers as the organization's official car partner (MARKENARTIKEL, 2/12). ... Photovoltaic company GermanPV has signed a sponsorship deal with BMW to become an official partner of BMW Motorsport. As part of the deal the company will have its logo in a prominent position on each of the eight BMW M4 German Touring Car Championship (DTM) cars throughout the '14 season (BMW). ... Bundesliga Borussia Dortmund strike Robert Lewandowski "has made an investment in Berlin-based startup scondoo, which is an app for bargain hunters" (BERLINER MORGENPOST, 2/12). ... Adidas Mexico Dir General Pablo Lamo announced that El Tri’s "black road uniforms will no longer be worn by the team." Mexico’s new uniforms "will be presented Friday." Lamo said of the new uniforms, "It is a totally new, revolutionary model. We will launch the new shirts with the idea that the players will debut them in a friendly against Nigeria on March 5" (TELEVISA, 2/12).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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