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SBD Global/February 14, 2014/Marketing and Sponsorship

Marketplace Roundup: BMW Extends Partnership With The PGA Of Germany

BMW has extended its partnership with the PGA of Germany. The car brand, which has been a partner of the PGA of Germany since '10, will continue to support Germany's professional golfers as the organization's official car partner (MARKENARTIKEL, 2/12). ... Photovoltaic company GermanPV has signed a sponsorship deal with BMW to become an official partner of BMW Motorsport. As part of the deal the company will have its logo in a prominent position on each of the eight BMW M4 German Touring Car Championship (DTM) cars throughout the '14 season (BMW). ... Bundesliga Borussia Dortmund strike Robert Lewandowski "has made an investment in Berlin-based startup scondoo, which is an app for bargain hunters" (BERLINER MORGENPOST, 2/12). ... Adidas Mexico Dir General Pablo Lamo announced that El Tri’s "black road uniforms will no longer be worn by the team." Mexico’s new uniforms "will be presented Friday." Lamo said of the new uniforms, "It is a totally new, revolutionary model. We will launch the new shirts with the idea that the players will debut them in a friendly against Nigeria on March 5" (TELEVISA, 2/12).
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