FIFA: Russians Not Worried About Arrests Visa Europe To Title Sponsor London ePrix FIFA: Sponsors To Examine Their Deals Barclaycard Purchases Naming Rights Samsung Sponsors Gwangju Universiade 2015 Companies Rush To Sponsor Ben Stokes Marketplace Roundup KHL Turns Its First Profit Football League To Lose Capital One Sponsors Announced For Air Race 1 WC
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/February 14, 2014/Marketing and Sponsorship
Russian Football Club Alania Vladikavkaz Bankrupt After Sponsor Pulls Out
Published February 14, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
NO SPONSOR STEPPED UP: The government of North Ossetia was apparently unable to find another sponsor for Alania, which was on top of the second-tier table before the winter break and had good chances of returning to the Premier League, and the squad has submitted an application for pulling out of the league. Alania spent many seasons in the Premier League in the '90s and early 2000s and was the champion in '95 and runner-up in '92 and '96. The squad played in the Premier League in the '12-13 season and was relegated. In Russia, many football squads are owned by local authorities but funded by sponsors. There have been several cases when local and federal authorities bailed football squads out of financial troubles by encouraging businesses to sponsor them. Lately, however, businesses have been unwilling to pump their cash into sports teams.
Vladimir Kozlov is a writer in Moscow.