Daimler Chair Criticizes Bernie Ecclestone Real Hits Back At DFB Over Logo Dispute Clegg: Russia Should Be Stripped Of WC Content Marketing Key To Aon, ManU Deal Rodríguez Shirt Sales Reportedly Worth $34M La Liga Valencia Partners With CaixaBank Brentford Partners With Matchbook.com F1 Teams Rule Out Russian Race Boycott Marketplace Roundup Study: 30% Think Nike Was WC Sponsor
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/February 14, 2014/Marketing and Sponsorship
Russian Football Club Alania Vladikavkaz Bankrupt After Sponsor Pulls Out
Published February 14, 2014
NO SPONSOR STEPPED UP: The government of North Ossetia was apparently unable to find another sponsor for Alania, which was on top of the second-tier table before the winter break and had good chances of returning to the Premier League, and the squad has submitted an application for pulling out of the league. Alania spent many seasons in the Premier League in the '90s and early 2000s and was the champion in '95 and runner-up in '92 and '96. The squad played in the Premier League in the '12-13 season and was relegated. In Russia, many football squads are owned by local authorities but funded by sponsors. There have been several cases when local and federal authorities bailed football squads out of financial troubles by encouraging businesses to sponsor them. Lately, however, businesses have been unwilling to pump their cash into sports teams.
Vladimir Kozlov is a writer in Moscow.