Published February 13, 2014
Bulgaria's PFC Litex Lovech "has signed a new sponsorship contract with Mtel," the largest telecom company in the country. No figure "has been announced for the deal but the fee will rise depending on the success of the club."
The three-year contract between the service provider and the leader in the Bulgarian Championship "has planned bonuses built in if the team finishes first or second in the Bulgarian Championship as well as winning the Cup of Bulgaria" (INSIDE WORLD FOOTBALL, 2/12
). ... The FA "has agreed a partnership with ad tech company RadiumOne in an effort to gain more insight and understanding from its digital relationships with customer." The football governing body hopes the deal "will improve the way it interacts with fans digitally and provide commercial partners with more valuable information." The FA currently has 760,000 followers on Twitter and 2.8 million England fans on Facebook (THE DRUM, 2/11