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SBD Global/February 12, 2014/Marketing and Sponsorship

Premier League Side Arsenal Signs Long-Term Deal With Cooper Tire Europe

Arsenal and Cooper Tire Europe announced a new long-term agreement that will see the Melksham-based manufacturer of 4x4 and performance passenger tires become an official partner of the club. The partnership will begin ahead of the '14-15 season. The exclusive sponsorship designates the Cooper brand as the first "Official Tyre of Arsenal Football Club" for Europe, Russia, Middle East, South Africa and selected North African countries. It will involve the development of various advertising campaigns, marketing programs and promotions designed to increase awareness and visibility of the Cooper brand. The Cooper brand will be present across Emirates Stadium, with the sponsorship including pitch-side and matchday program advertising (Arsenal FC).
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