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SBD Global/February 11, 2014/Marketing and Sponsorship

Japanese Airline Buys Presenting Sponsorship For Tanaka's Yankees Outing

In what is undoubtedly a precursor to a number of Japanese brands buying MLB N.Y. Yankees advertising and marketing inventory, All Nippon Airways (ANA) has purchased the presenting sponsorship position on a re-broadcast of a '13 game pitched by Masahiro Tanaka, which will get two re-airs, along with a similar position for a live broadcast of Tanaka’s Yankee Stadium press conference Tuesday afternoon. The Yankees signed the Japanese pitcher to a seven-year, $155M contract last month. Tanaka was 24-0 with a 1.27 ERA for the Rakuten Golden Eagles last season, and his team won the Japan Series title.
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