Bulgarian Side CSKA Sofia To Become First E. European Club To Offer Public Shares

CSKA Sofia President Alexander Tomov "has announced the club will launch the sale of 3 million shares in the Bulgarian club," according to Alexander Krassimirov of INSIDE WORLD FOOTBALL. He "is targeting both fans and institutional investors with the share offering, though has not revealed a price as yet." He has said that "some of the club's former playing veterans and legends will be gifted shares." Tomov said "he hoped that the majority of the shares will be bought by the supporters of the club." Tomov, a former politician, also added that "the club is currently negotiating with major sponsor" over a potential €1M ($1.35M)-a-year deal. Tomov: "We made a serious study. We expect thousands of our supporters to buy shares. We will become the first club in Eastern Europe, which undertake such a step" (INSIDE WORLD FOOTBALL, 2/10).