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SBD Global/February 7, 2014/Olympics

Aussie Businessman Jaimie Fuller Hits Out At Commercial, Political Ideals Of Olympics

Australian businessman Jaimie Fuller, who promoted a global campaign to clean up cycling, "has now turned his attention to the Olympics in Russia," according to Jacquelin Magnay of THE AUSTRALIAN. Fuller said that he was "disappointed that the ideals of the Olympics were being sold out to commercial and political interests." Fuller also "called on sponsors and other business partners to have a conscience and hold the Olympic masters to account." Fuller has started a social media campaign that "juxtaposes values of the Olympic movement against the actions of Olympic officials." Fuller: "I will release one example every day of the Games. We want to show what is going on in Russia at the moment overlayed by a quote from the Olympic officials which conflicts with the image" (THE AUSTRALIAN, 2/7).
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