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SBD Global/February 7, 2014/Media

International Olympic Committee Backs Proposal For Olympic TV Channel

IOC members "have backed the idea of setting up an Olympic television channel," according to the AP. IOC President Thomas Bach "put the proposal up for debate" at the IOC’s general assembly. The IOC said that the channel "would promote Olympic sports in the years between the games and help connect the games with younger people." Sports federations, national Olympic committees, broadcasters and sponsors "would be asked to take part." The IOC "will undertake a feasibility study on the costs before a final decision" (AP, 2/5).
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