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SBD Global/February 7, 2014/Events and Attractions
Security Services Provider RIMI Counts On Pre-Planning To Avoid Headline Risk At Events
Published February 7, 2014
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EXPERT EVALUATION: With the first big sporting event of '14, the Super Bowl, happening just days before the start of the Sochi Games, Bonde hopes it increases the need for thorough analysis and security on a broad scope. Looking back at the Super Bowl, he said that the NFL "did a heck of a job" using and coordinating the available resources. And even for Sochi, the ex-Navy SEAL believes the so-called "ring of steel" will hold up. "If [something happens], it will probably be away from the Games, just to get the attention of the media and things like that." A little different is Bonde's assessment for the FIFA World Cup in Brazil this summer. Instead of a terrorist threat, he believes that crime will be a bigger concern for individuals, tourists and athletes. "I’m not saying there’s not going to be a terrorist attack. I’m not a mind reader. I just think crime will be a bigger issue in Brazil than anything else," he said. While security costs at these and other large events have a high price tag, they are worth it in case something would happen. Bonde said, "It costs more to put out a fire than it does to prevent a fire."
BAD TO THE BONE: A lot of RIMI's expertise, which includes leading security for the FIFA Women's World Cup and Super Bowl, among others, comes from the company's founders. Most of them are former Navy SEALs. They served their country, retired and started several businesses. One of them was RIMI, which was founded in '08. While military background is not a requirement in RIMI's search for personnel, it certainly does not hurt. Bonde: "We are looking for guys who have experience in several different areas, but we are also looking for the mature guys. We are not looking for guys who kick down doors and things like that." RIMI is an internationally operating corporation with its members positioned throughout the U.S. and in places such as Russia, Central America, Africa, the U.K. and several other European locations.