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SBD Global/February 6, 2014/Marketing and Sponsorship

Int'l Handball Federation Generates Record Revenue Through Marketing Deal

The Int'l Handball Federation "is generating record revenue through a marketing deal," according to the SID. The IHF reportedly is receiving around 20M Swiss francs ($22.1M) from the organizing committee of the 2015 Men's Handball World Championship in Doha, Qatar. IHF President Hassan Moustafa said, "That's a record result for the IHF." The IHF "has increased its marketing revenue by 10 times since '07," when Germany and France hosted the men's and women's world championships, respectively (SID, 2/5).
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