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SBD Global/February 6, 2014/Finance

Adidas Sues Under Armour Over Patent Infringement Of Tracker Devices

A court filing showed that adidas sued Under Armour in a U.S. court "over alleged infringement of patents governing fitness training and tracker devices," according to Sakthi Prasad of REUTERS. The lawsuit "relates to products sold by fitness technology company MapMyFitness," which Under Armour bought for $150M in November. MiCoach fitness training devices manufactured by adidas "offer real-time audible coaching and a web application to help people optimize their workout sessions." MapMyFitness "provides users with the ability to map, record and share their workouts utilizing GPS and other technologies," which is contested by adidas. In a lawsuit filed with the Delaware court on Tuesday, adidas said Under Armour and MapMyFitness "willfully infringed" the German company's 10 patents. Adidas also said that "both the companies had prior knowledge of the patents but still went ahead with their offerings" (REUTERS, 2/5).
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