Transfer Deadline Day, Six Nations Rugby Help BBC Sport Break Traffic Records

Transfer deadline day and the beginning of the RBS Six Nations "helped BBC Sport break records during the month of January, recording its busiest day for traffic outside of the London 2012 Olympic Games," according to THE DRUM. A total of 6.9 million unique U.K. browsers visited the site on Saturday "following the closure of the transfer window the day before." Handheld devices "proved to be the most popular way to follow the action," accounting for 68% of total traffic compared to 32% from desktop. Outside of the Olympic Games, BBC Sport also "shattered a number of other records" with 1.3 billion page views in the U.K. and 1.6 billion visits globally. Monthly traffic of 48.5 million unique U.K. browsers and 70.1 million globally "also set records with two record weeks of traffic" in the U.K. Friday's transfer deadline day saw total traffic reach 6 million unique U.K. browsers, an increase of 11% on the same day in '13 (THE DRUM, 2/4).