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SBD Global/February 5, 2014/Media

Australian Turf Club Unveils New TV Campaign Featuring 'Horsewives,' Glamazons, Aristocrats

Showponies, Glamazons and The Real Housewives of Turf County "are just some of the characters who appear in the new Australian Turf Club TV campaign that unashamedly targets carnival-goers," according to Christian Nicolussi of the Sydney DAILY TELEGRAPH. On Tuesday the 90-second clip "was posted online." The ATC "made no apologies for placing a priority on what happens off the track rather than the horses." ATC GM of Sales & Commercial Tony Partridge said, "We want to appeal to the current racegoer, but more importantly we want to heighten the curiosity of people who might want to come to the races. We want them to see a bit of glamor and a bit of sex [appeal] in going to the races." The commercial "will be rolled out on to TV screens and radio this week." Billboards "have already started popping up around town, while the full 90-second ad will be seen in cinemas" (DAILY TELEGRAPH, 2/4).
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