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Marketing and Sponsorship

Marketplace Roundup: Bayern's David Alaba Extends Deal With HypoVereinsbank

Austrian int'l and Bayern Munich player David Alaba "has renewed his endorsement deal with HypoVereinsbank." The 21-year-old and the division of Unicredit "agreed to a two-year extension" (ABENDZEITUNG MUNCHEN, 2/3). ... The Football Conference "is seeking a new sponsor after confirming its three-year deal with an online payment company will end after just 12 months." Skrill agreed to a deal with the league in July, "ending a two-month search for a sponsor of its three divisions." But "the two parties have now mutually agreed to end their arrangement" (BBC, 2/3). ... Havas Sports & Entertainment South Africa has been appointed as the official "Sportainment" agency to manage the commercial partner and match day presentation requirements of the 2014 ICC World Twenty20 tournament, to take place in Bangladesh in March (Havas Sports & Entertainment). ... A seminar for local football administrators and officials "to promote and market Ghana's top flight league" opened in Accra on Monday. The two-day seminar "is being sponsored by SuperSport," the TV rights holder of the Ghana Premier League (XINHUA, 2/4).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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