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SBD Global/February 5, 2014/Marketing and Sponsorship

Marketplace Roundup: Bayern's David Alaba Extends Deal With HypoVereinsbank

Austrian int'l and Bayern Munich player David Alaba "has renewed his endorsement deal with HypoVereinsbank." The 21-year-old and the division of Unicredit "agreed to a two-year extension" (ABENDZEITUNG MUNCHEN, 2/3). ... The Football Conference "is seeking a new sponsor after confirming its three-year deal with an online payment company will end after just 12 months." Skrill agreed to a deal with the league in July, "ending a two-month search for a sponsor of its three divisions." But "the two parties have now mutually agreed to end their arrangement" (BBC, 2/3). ... Havas Sports & Entertainment South Africa has been appointed as the official "Sportainment" agency to manage the commercial partner and match day presentation requirements of the 2014 ICC World Twenty20 tournament, to take place in Bangladesh in March (Havas Sports & Entertainment). ... A seminar for local football administrators and officials "to promote and market Ghana's top flight league" opened in Accra on Monday. The two-day seminar "is being sponsored by SuperSport," the TV rights holder of the Ghana Premier League (XINHUA, 2/4).
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