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Marketing and Sponsorship

Marketing Agency Euromericas' Report Shows Barcelona Leading European Shirt Sales

Sports marketing agency Euromericas released a report showing that in Europe, "Barcelona is the club that sells the most jerseys, followed by ManU and Real Madrid," according to SPORT. The "business of shirt sales is an inexhaustible source of revenue." One technique used by companies like Nike, adidas and Puma is "giving each team two shirts -- an official one and an alternate that is completely different." Euromericas' report shows that "in Europe's top five leagues, led by Germany and the U.K., 87% of fans buy their teams' favorite shirts every season" (SPORT, 2/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

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