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SBD Global/February 4, 2014/Media
Super Bowl Attracts More Than 1.5 Million Viewers, Close To 50% Market Share On Sat.1
Published February 4, 2014
BUNDESLIGA: DWDL's Alexander Krei reported German public broadcaster ARD "attracted more than 5 million viewers to its 'Sportschau' program on each of the first two matchweeks of the Bundesliga's second half." However, the show "has trouble attracting the target demographic." Saturday's show had a market share of 15.8% in the target demographic. German pay-TV channel Sky obtained a market share of 10.8% with its Bundesliga simulcast on Saturday. Sunday's game between Bayern Munich and Eintracht Frankfurt was watched by an average of 1.09 million viewers. Bayern's 5-0 win had a 6.6% share in the target audience.
WINTER SPORTS: DWDL's Krei also reported in addition to the Bundesliga, ARD "aired plenty of winter sports over the weekend." Saturday's coverage of the FIS Freestyle skiing World Cup event attracted an average of 1.44 million viewers around noon. The number translated into a market share of 15.8%. The following ski jumping broadcast obtained a market share of close to 16%. The second round of the event was watched by 2.74 million viewers (DWDL, 2/3).