Menu
Marketing and Sponsorship

Marketplace Roundup: IRFU Announces Partnership Between Women's Squad, Aon

The Irish Rugby Football Union announced a new three-year jersey partnership between the Ireland Women's squad and Aon. The sponsorship, which is the first of its kind for the Ireland Women's squad, saw the Aon logo displayed on the jersey as Ireland took on Scotland in the first game of their RBS 6 Nations defense at Ashbourne RFC on Friday. Ireland defeated Scotland 59-0 (Irish Rugby). ... The Indonesia Rugby Union (PRUI) "managed to secure a new sponsor to help boost the sport’s development in the country." PRUI signed a one-year deal with Mafro Sports "to supply rugby kit." The men’s national team, known as the Rhinos, "will don the new kit for the first time when it plays in the HSBC Asian 5 Nations Tournament in June" (JAKARTA GLOBE, 2/3). ... Stella Artois has been named the official beer of the 2014 The Open Championship to be held at Royal Liverpool July 13-20. Stella's sponsorship will be supported with above the line, on-pack promotions and digital marketing (The Open Championship). ... Australian Football League Port Adelaide named EnergyAustralia as a joint major sponsor. It is EnergyAustralia's first AFL partnership. The company's logo will appear on the front of Port Adelaide's jerseys and on the front of the jumper worn by the South Australian National Football League Magpies (Port Adelaide). ... KFC announced its sponsorship of New Zealand Super Rugby teams Blues, Chiefs, Hurricanes, Crusaders and Highlanders (FUSEWORKS, 2/3).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/02/04/Marketing-and-Sponsorship/Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/02/04/Marketing-and-Sponsorship/Notes.aspx

CLOSE