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Leagues and Governing Bodies

Australian Sports Commission CEO Defends $438,000 Price Of New AIS Logo

The Australian Institute of Sport defended the A$500,000 ($437,700) "price tag on its new logo at Monday's unveiling, saying it would generate more commercial investment in the long term," according to the AAP. Australian Sports Commission CEO Simon Hollingsworth said that the "upfront cost had to be weighed against future corporate benefits." Hollingsworth: "We believe that in the medium and long term that this investment is going to generate significantly more revenue for the AIS, which will then be invested back into sport" (AAP, 2/3). In Sydney, Jon Tuxworth reported 1,500m dual Gold Medalist swimmer Kieren Perkins said that the "merit of the decision will be determined by whether it generates more revenue to help Australia climb the Olympic medal tally." The new logo "consists of five golden lines resembling tracks, sleekly curved into the shape of Australia." Hollingsworth was "adamant no athlete or sport has had their funding reduced due to the re-branding." Hollingsworth said, "No athlete or sport has had their funding reduced as a result of this and in the grand scheme of our total investment in sport, this investment is quite a small one" (SYDNEY MORNING HERALD, 2/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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