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SBD Global/February 3, 2014/Marketing and Sponsorship

Barças Messi Will Be Featured In Gillette's New Int'l Football Campaign

Procter & Gamble brand Gillette today announced that footballer Lionel Messi will be the face of its upcoming int'l football campaign, entitled "Inner Steel." The brand also is partnering on a local level with other teams and players. To mark the launch, the Barcelona player stars in a spot entitled "Trading Places" alongside tennis player Roger Federer. Gillette also has become a partner of the Leo Messi Foundation (Gillette).
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