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SBD Global/February 3, 2014/Marketing and Sponsorship

First Capital Plus Bank To Sponsor Ghana Premier League In Deal Worth $10 Million

The Ghana Premier League will receive a "massive boost" when one of the fastest growing banks in the country, First Capital Plus, is announced as the headline sponsor of the top-flight league in a $10M deal, according to MODERN GHANA. The Ghana FA will receive $2M per year in a five-year sponsorship deal "which will come as a massive boost." The league "will now be named the First Capital Plus Premier League." An unveiling event "will be held next week where the exact details will be revealed as the immediate details of the deal can only be called speculation" (MODERN GHANA, 1/29).
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