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SBD Global/January 29, 2014/Media

Fox Int'l Channels Plans To Increase Live Coverage Of The Bundesliga In Asia

Media company 21st Century Fox "is planning to increase live coverage of the Bundesliga in Asia," according to the SID. The Bundesliga will be broadcast in 80 countries on the channels of 21st Century Fox in the future. As part of the cooperation between the German Football League (DFL) and Fox Int'l Channels, the channels will show "a minimum of three live games in Asia" per matchweek, starting with the '15-16 season. Fox Int'l Channels President & CEO Hernan Lopez said, "The Bundesliga is definitely part of our global premium rights. A lot of sports are regional restricted. The agreement with the DFL is the most extensive contract that we've globally signed. The presence of the Bundesliga within our global network of channels is by far the biggest." Lopez said that in Asia, for instance, fans "should be able to access each individual Bundesliga game, 'either on our main channel, on a secondary channel or online'" (SID, 1/28).
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