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SBD Global/January 29, 2014/Marketing and Sponsorship
ManU Opens Talks With Adidas, Warrior, Puma On Potential World-Record Kit Deal
Published January 29, 2014
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OPEN HOUSE: In London, Ian Ladyman reported adidas was "first through the door at Old Trafford this week," spending Monday outlining their plans to ManU Commercial Dir Richard Arnold and his team. Officials from Warrior -- who pay £25M ($42M) a year to supply Liverpool’s kit -- spent all day at the club Monday while Puma is "expected to attend meetings on Wednesday." ManU and Nike "have had some serious disagreements over the way a new contract would be structured in the last two weeks and it is this that has opened the door" for adidas and others (DAILY MAIL, 1/28).