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SBD Global/January 28, 2014/Marketing and Sponsorship

Marketplace Roundup: Bundesliga Club Eintracht Frankfurt Signs Kit Deal With Nike

Bundesliga club Eintracht Frankfurt "has signed a new kit supply deal with Nike." The club's deal with Nike will start with the '14-15 season. Nike "will replace Jako, which has been a partner of the club for 11 years." Eintracht Frankfurt Exec Chair Heribert Bruchhagen said, "We've had a great, successful and extraordinarily trustworthy time with Jako." It has been reported the club's deal with Nike "will run for five years" and is worth €3M ($4.1M) annually (SPOX, 1/24). ... Bundesliga club FC Augsburg "is expected to sign a new kit deal with Nike." While the contract "has not been signed yet," sources close to the club said that "the negotiations are on the finishing stretch." The new deal would mark the end to Augsburg's cooperation with Jako, which started in '10 (AUGSBURGER ALLGEMEINE, 1/25). ... Liverpool FC has announced a two-year training kit sponsorship deal with Indonesian airline Garuda Indonesia. The two began their partnership in '12 (Liverpool). ... Scottish Premiership side Hibernian announced a new six-figure sponsorship deal with global sports drink company iPro Sport, which becomes the club's official hydration partner. In a three-year partnership, iPro Sport will supply the Hibernian players with a range of sports drinks and receive branding within Easter Road Stadium, online activity and also community activation (Hibernian FC). ... The Sauber F1 Team has announced the continuation of its partnership with insurance broker Interproteccion as a premium partner. The logos of the broker will be visible on the pylons of the front wing of the Sauber C33-Ferrari, the drivers' overalls and team gear (Sauber F1). ... Mazda has been named an official automotive partner of the Int'l Motor Sports Association and will have a presence throughout the 2014 TUDOR United SportsCar Championship. Mazda will be the presenting race title partner when the TUDOR Championship and Continental Tire Challenge comes to its home track, Mazda Raceway Laguna Seca, in May, as well as returning for the season finale Petit Le Mans at Road Atlanta (MOTORSPORT, 1/25).
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