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Marketing and Sponsorship

Marketplace Roundup: Bundesliga Club Eintracht Frankfurt Signs Kit Deal With Nike

Bundesliga club Eintracht Frankfurt "has signed a new kit supply deal with Nike." The club's deal with Nike will start with the '14-15 season. Nike "will replace Jako, which has been a partner of the club for 11 years." Eintracht Frankfurt Exec Chair Heribert Bruchhagen said, "We've had a great, successful and extraordinarily trustworthy time with Jako." It has been reported the club's deal with Nike "will run for five years" and is worth €3M ($4.1M) annually (SPOX, 1/24). ... Bundesliga club FC Augsburg "is expected to sign a new kit deal with Nike." While the contract "has not been signed yet," sources close to the club said that "the negotiations are on the finishing stretch." The new deal would mark the end to Augsburg's cooperation with Jako, which started in '10 (AUGSBURGER ALLGEMEINE, 1/25). ... Liverpool FC has announced a two-year training kit sponsorship deal with Indonesian airline Garuda Indonesia. The two began their partnership in '12 (Liverpool). ... Scottish Premiership side Hibernian announced a new six-figure sponsorship deal with global sports drink company iPro Sport, which becomes the club's official hydration partner. In a three-year partnership, iPro Sport will supply the Hibernian players with a range of sports drinks and receive branding within Easter Road Stadium, online activity and also community activation (Hibernian FC). ... The Sauber F1 Team has announced the continuation of its partnership with insurance broker Interproteccion as a premium partner. The logos of the broker will be visible on the pylons of the front wing of the Sauber C33-Ferrari, the drivers' overalls and team gear (Sauber F1). ... Mazda has been named an official automotive partner of the Int'l Motor Sports Association and will have a presence throughout the 2014 TUDOR United SportsCar Championship. Mazda will be the presenting race title partner when the TUDOR Championship and Continental Tire Challenge comes to its home track, Mazda Raceway Laguna Seca, in May, as well as returning for the season finale Petit Le Mans at Road Atlanta (MOTORSPORT, 1/25).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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