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SBD Global/January 28, 2014/Finance

Australian Football League Geelong CEO Brian Cook Says Clubs Must Cut Spending

Australian Football League side Geelong CEO Brian Cook "has reopened the debate on football department spending, declaring a cap will be introduced and clubs must reduce costs or players will seek a major pay rise," according to Jon Pierik of THE AGE. While stressing that the Cats' management or board "had yet to debate the issue in depth," Cook's own view was that "a cap would eventually be implemented." He said that "it was a concern that so few clubs were able to turn a profit last year." Cook: ''There is a need for clubs to find sustainable business models as 11 made losses in 2013. We must reduce costs in football departments and grow our commercial areas. This is easier said than done" (THE AGE, 1/28).

In Melbourne, Grant Baker reported AFL Players' Association CEO Matt Finnis warned the boom in football department spending "could kill off the salary cap if it continues unchecked." Finnis said that "change needed to be made during the final two years of the current deal, with even more reform set for the next agreement." He said the union was very concerned about the declining "share of wallet" that players were now receiving (HERALD SUN, 1/27).
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