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SBD Global/January 27, 2014/Media

Eurosport Owner Discovery Considering Premier League TV Rights Deal

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Eurosport's new majority shareholder, Discovery Communications, "is considering using its deep pockets to take on BSkyB and BT in the next multibillion-pound war for Premier League TV rights," according to Mark Sweney of the London GUARDIAN. The owner of the Discovery factual channel, which has a market capitalisation of $28B, "is eying up the UK sports rights market after a deal last week to fast-track its acquisition of a controlling stake in Eurosport." Bidding for the next three-year EPL TV rights deal "is expected to start later this year." Discovery Communications CEO David Zaslav said that "his company is considering a bid." Zaslav: "We will look opportunistically at everything, strong sports rights can be very compelling and 'must have' content for viewers and advertisers" (GUARDIAN, 1/24).
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