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SBD Global/January 27, 2014/Marketing and Sponsorship

Samsung Announces Multi-Million Dollar Campaign For Sochi Olympics

Samsung Electronics Australia "has launched a multi-million dollar campaign to leverage its global sponsorship" of the Olympics, of which Samsung Electronics is the Worldwide Olympic and Paralympic Partner in the wireless communications equipment category, according to MARKETING. The company has also sponsored Australian Olympians Alex Pullin and Scotty James and Paralympian Jessica Gallagher. It is also a partner of the Australian Olympic Team, providing all athletes and team officials with a Samsung smartphone (MARKETING, 1/24). AD NEWS' Rosie Baker reported Samsung "is also funding" a Winter Olympics TV show "Roy and HG’s Russian Revolution @ Samsung Stadium" hosted by sports commentators Roy Slaven and HG Nelson that will air on Network Ten. The content "will also be available on Samsung's Stadium app." It has also "forged collaborations between Aussie athletes and artists as part of the 'Design Your Moment' campaign aims to inspire athletes to go for gold at the Games" (AD NEWS, 1/24).
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