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SBD Global/January 24, 2014/Media
Sony SIX To Take On STAR Sports In India's Sports Broadcasting Space
Published January 24, 2014
HONORING THE COMMITMENT: Indian BUSINESS STANDARD's Urvi Malvania reported STAR Sports India "is making good on its commitment to broaden the sports landscape in the country." It will be spending Rs 1,500 crore ($242M) over the next eight years "on developing the production and marketing of the sport through its broadcast and digital channels." The network "will also be spending big bucks on the production and marketing of the forthcoming Hero Hockey India League," which kicks off on Saturday. It has earmarked a Rs 100 crore ($16M) investment for the second season of the domestic hockey league. The league has a total of 34 matches to be played over 30 days (BUSINESS STANDARD, 1/23).