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SBD Global/January 24, 2014/Marketing and Sponsorship

Banking Group Santander Renews Sponsorship Deal With McLaren F1 Team

Banking group Santander "has renewed its sponsorship deal" with the McLaren F1 team, according to REUTERS. The deal is "a boost" for McLaren, which is "still seeking a title partner for the coming season." Santander has been a backer of McLaren since '07 and is "also a sponsor of the rival Ferrari Formula One team." McLaren's former world champion, Jenson Button, "will continue to feature in Santander marketing campaigns" (REUTERS, 1/23). CRASH reported McLaren "has also agreed a deal with Norton Rose Fulbright that will see it become the global legal advisor to the McLaren Group" (CRASH, 1/23).
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